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AFFINITY TRADESHOW DIVISION Are you smashing all sales records at your Trade Shows and Conventions? 86 PERCENT OF ALL TRADE SHOW & CONVENTION ATTENDEES HAVE BUYING INFLUENCE. HOW MANY OF THEM ARE STOPPING AT YOUR BOOTH? Our guess? Not as many as you’d like. You see them do it at every trade show.
They look your booth over from a distance, maybe reach quickly for some literature while walking by…they may even grab your free sample…and then they’re gone. Along with your potential sale. Who are they? Your customers. OR at least they should be. Even if you’re doing well at your conventions and trade shows, RIGHT NOW many of your potential customers are walking away…and taking your profits with them.
Trade Show Selling is Unique The average Trade Show & Convention visitor spends six hours looking at exhibits and spends time in an average of 17 booths. Your company may already sell products and services through a showroom, over the phone, in your customer’s office or in a retail store. But at a trade show or convention, you are competing for your customer’s attention. This is not a typical sales situation. Whatever, the environment, your staff will need a unique set of trade show and convention selling skills to SMASH SALES RECORDS at a show. Try to sell with your staff’s usual techniques and you end up sadly disappointed. Use a model and talent agency that’s not aware of these special trade show skills and you risk more than just sagging sales. Your professional reputation is on the line. But it doesn’t have to be this way.
At AFFINITY, we help you ACCOMPLISH YOUR MOST IMPORTANT TRADE SHOW & CONVENTION GOALS:
We understand that you may have all these goals….but are you working smart or just working hard? Use Professional Models to Double and Triple Your Sales Doing a Trade Show or Convention without professional Models & Talent is like winking at someone in the dark. You know what you are doing, but nobody else does. Each time you exhibit, 91 percent of your visitors will be seeing your company’s personnel for the very first time. Have you evaluated the talent you’re currently using to represent your company’s image? After you’ve mapped out your trade show marketing strategy, after you’ve paid for the space rental, the graphics design, the promotion, the booth construction, the premium incentives, the storage, the shipping charges, the air, ground meal and hotel costs for your sales staff…does it make sense to skimp on your professional image? Many trade show exhibitors know that you have about four seconds to attract a visitor to your booth. FOUR SECONDS!!! That’s the amount of time it takes for your visitor to walk past the length of your booth. You must USE EVERYTHING IN YOUR POWER TO ATTRACT THAT CUSTOMER!!! Professional Trade Show Models and Talent can BOOST YOUR CORPORATE IMAGE EXPONENTIALLY!!! Attractive, poised, well-appointed models that are well versed in Trade Show booth hosting give you the ADVANTAGE OVER YOUR COMPETITION. Why? Social scientists call it THE "HALO EFFECT." A halo effect occurs when one positive characteristic of a person dominates the way that person is viewed by others. And the evidence is now clear that physical attractiveness is often such a characteristic. Research has shown that we automatically assign to good-looking individuals such favorable traits as talent, kindness, honesty, and intelligence….good-looking equals good…. …(E)xperiments have demonstrated that attractive people are more persuasive in changing the opinions of an audience….Researchers (indicate) that attractive individuals are…more likely to be viewed as kind, interesting and competent. Cialdini, Robert B., PhD, Influence, New York: Quill, 1984. Why not TAKE ADVANTAGE OF THE "HALO EFFECT" to beat out the competition and MAKE YOUR SALES SOAR! Now That You’ve Got Their Attention, How Do You Make The Sale? While visual presentation may attract your potential customers to your exhibit, you still need to keep their interest, either long enough to refer them to a sales professional, or to hear a detailed description of your product or service. You need talent that truly ARE intelligent, poised and competent. Enter AFFINITY. Our models and talent know how to take your ordinary exhibit and turn it into a BUSINESS RELATIONSHIP PRODUCER. They know how to get out from behind the booth table, to remove the barriers between your customers and your business! Free Up Your Sales Staff!!! Our BOOTH HOSTS AND HOSTESSES are available to:
Why Use AFFINITY When You Could Use Your Own Salespeople And Customer Service Staff? Here’s why:
Experienced, Committed and Knowledgeable!
Prepared, Confident, Bold!
Enthusiastic and Persistent!
BECAUSE THEY ARE!!!
Beautiful! AFFINITY Models & Talent are extremely ATTRACTIVE WOMEN AND MEN who wear classic and conservative styles of dress so that YOUR CUSTOMERS GIVE YOUR EXHIBIT A SECOND LOOK. Let Us Super-Charge Your Demonstrations!!! Our models and talent know how to take the most technical copy and make it EASY TO UNDERSTAND FOR YOUR CUSTOMERS. Their dramatic, enthusiastic or humorous performance will create a BOOTH MAGNET for your potential customers. They can DEMONSTRATE YOUR PRODUCT FOR THE PUBLIC and SHOW THEM HOW EASY IT IS TO USE! Whether it’s one-on-one or over a public address system, our models and talent know how to INVOLVE YOUR CUSTOMERS TO MAKE THE SALE! How Much Talent Do You Need? Having trouble figuring out how many models or talent to use? Here’s an easy formula: Number of customers per hour 12 = Number of staff for booth. You’ll need 4 staff for every 50 customers per hour If you assume that each visitor spends five minutes at your exhibit, that allows for 12 visitor interactions with each staff person per hour. Based on your past experience or your future projections, how many customers do you wish to qualify each hour? An average 10 x 10 booth can fit three individuals comfortably. However, you can always place several of the talent in front of the booth as well.
CALL US NOW AND INCREASE YOUR BOTTOM LINE!
CALL US RIGHT NOW to get the most PROFESSIONAL, DEPENDABLE, REPUTABLE, BEAUTIFUL talent! PLUS incredible savings on all your conventions & trade shows, local and national! Call us today at 1-323-525-0577. We’ll get you started on the road to thousands of dollars of increased profits AND savings!!! Too busy to call? We know how hectic marketing and trade shows can be. Email us at tradeshows@affinitytalent.com We look forward to making all of your promotions and trade shows a SMASHING SUCCESS! Return to the AFFINITY MODEL & TALENT AGENCY Homepage
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