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AFFINITY’S Best Opportunity For Community fundraising

Wealth is the means, and people are the ends. All our material riches will avail us little if we do not use them to expand the opportunities of our people.

John F. Kennedy, January 11, 1962

What is Affinity National Promotions?

AFFINITY is a promotional and talent agency located in San Francisco, California. AFFINITY is not affiliated with any modeling schools or fee-based services. AFFINITY is not associated with any adult services or entertainment companies. AFFINITY's only mission is to provide temporary, part time, independent contracts for work. AFFINITY contracts out promotional work to men and women, generally from age 18 and up. Occasionally, AFFINITY will hire mature adolescents in appropriate promotional assignments.

 

HOW WOULD A COMMUNITY GROUP BENEFIT
BY WORKING WITH AFFINITY?

Right now, various individuals fill many of AFFINITY's national promotions: homemakers, college students, theatrical talent, models and other workers who seek extra part-time flexible work. Here at AFFINITY, we take pride in our ability to provide flexible work hours for those individuals trying to bridge the financial gap between their income and their needs.

AFFINITY is expanding so rapidly and has so many large job contracts that we have decided to expand our mission, as well. We believe that AFFINITY's mission should be much broader than merely to help individuals meet their financial goals. We would like to use the incredible financial resources at our disposal to help communities. What better way to help various communities than to assist their community centers and spiritual centers of worship?

We have seen and experienced the generosity of temples and community services that reach out to the poor, help needy children receive food and clothing, assist with schooling and job placement, summer camp and many other worthwhile programs.

Many of the goods being promoted with AFFINITY's service are not 'necessary' to human survival. However, we believe the money provided by these promotional services could be put to good use providing the necessities of life to your membership and community.

 

WHAT IS THE RELATIONSHIP OF AFFINITY
TO THE PROMOTIONAL WORKERS?

AFFINITY is a "broker" of work contracts submitted to our agency by commercial businesses and marketing companies representing those businesses. Here is an example of how we work.

The "Blue Sky" Spring Water company would like to promote its new line of distilled water products. It then contacts a marketing company to "roll out" a promotion that will bring Blue Sky Water to the public's attention. This includes "live" promotions where men and women are sent to various public locations to provide free samples of the Blue Sky Water and also perhaps, to get people to sign up for a sweepstakes, mailing list, etc.

The marketing company then contacts the AFFINITY National Promotions Division and pays a commission for our procurement of talent. AFFINITY then contacts various men and women to work on these promotions. These men and women are often chosen from among models, actors, and other theatrical types. These kinds of people are used because they are generally considered well groomed, personable, assertive and outgoing.

AFFINITY also uses non-theatrical men and women who enjoy the challenge of live promotional spokesmodel work and are interested in earning extra income on a flexible schedule.

 

THE ADVANTAGES OF AN AFFINITY FUND-RAISER

Many churches, sororities, fraterneties and community groups put together fundraisers in order to raise much-needed cash. These ideas include: book sales, bake sales, raffle, bingo, carnivals, appeals for donations.

Let's review each of these to evaluate their effectiveness:

  1. Bake sales: Some personal expenditure required by members. Success depends on how many people show up. Therefore, there may be some advertising costs, photocopying costs for flyers etc.
  2. Book sales: Requires advertising. See above.
  3. Raffles: requires that members sell tickets to various individuals outside the church. Can be a good money raiser but depends on social network of members.
  4. Bingo: A good method of raising money, mostly from church members. Requires some advertising.
  5. Carnivals: Could be a great fund-raiser, but there are many physical dangers and liabilities.
  6. Appeals for donations: Can be very successful but generally requires consistent effort and are often hit or miss.

ADVANTAGES OF PROMOTIONAL FUND-RAISERS FOR YOUR
ASSOCIATION OR COMMUNITY GROUP

A great deal of potential church funds are currently being given away to various individuals at these promotions all over the U.S.A. Why not take advantage of a fund-raisers dream come true? Here's how it would work:

An independent contract is drawn up with willing members of your group. This contract would allow the work they performed as a promotional spokesmodel to be paid directly to the the community service, charity, sorority, building funds, etc. The community group and AFFINITY would then schedule these members in our large promotions at $10.00 or more per hour. Naturally, AFFINITY would continue to receive its regular commission on these promotional assignments, as this is how an agency proceeds in business.

For example, on one weekend day (that would not interfere with your group schedule), AFFINITY might easily have a promotion at an auto racetrack for a credit card company that required 25 people at 8 hours per day. Let's look at the potential funds raised on that one day.

Twenty-five members paid at $10 dollars per hour = $250 dollars per hour. $250 dollars X 8 hours equals $2,000 dollars. Your association, in a matter of eight hours, would raise two thousand dollars. You can see that if your members worked for two days, your group could easily raise $4,000 dollars in one week.

Who does AFFINITY Work with?

AFFINITY will only contract for service with reputable marketing companies and commercial businesses. Some of the clients we have represented include MBNA Visa, Dove Chocolate, 7UP, and Hewlett Packard.

 

Where does affinity work?

AFFINITY provides contracts for work wherever marketing companies request it. The following list represents just a few of the locations in which we have contracted for talent:

Baseball Stadiums, Football Stadiums, Hockey Arenas, Auto Racetracks, Street Fairs and Festivals, Conventions, Boat Shows, Expositions, Trade Shows, Bookstores, Musical Concerts, Nightclubs, Computer and Business Retail Outlets, County Fairs.

 

how does payment work?

AFFINITY encourages companies to pay within seven days Because AFFINITY is a broker for marketing companies and not the actual pay source, we cannot dictate the terms of payment to the companies that procure our services. The standard period for payment on most promotions is 30 to 60 days. While this may appear to be an unusually long waiting period, it may be helpful to remember that these companies are not "employers" of your members but are "contracting" for their services. Therefore, the invoice sent to the marketing agency is considered a "bill for service" and not a request for paychecks. As with your telephone or credit card bills, these companies assume that they have at least 30 days to pay.

It's also important to remember that while AFFINITY is aggressive about receiving payment, we are not legally liable for any payment not received. We do contract with a collection agency in case of non-receipt of payment. However, we have never had to use the collection agency thus far and have always been paid on every assignment.

 

What will affinity expect from your members?

AFFINITY would like to create a valuable form of fund-raising for your community group and is eager to begin working with your members to increase your funds for member and community services. In order to accomplish this goal, AFFINITY has created a list of qualifications for participation in these fund raising events. They are as follows:

  1. Pleasant personality: Working on a promotion is more than just looking well groomed. AFFINITY promotional men and women are social, assertive and enjoy meeting new people. They appreciate the challenge of discussing products and services with customers.
  2. Grooming: AFFINITY models make sure they are well-groomed and wearing appropriate clothing and/or makeup.
  3. Courtesy: Promotional talent sometimes have to face the challenge of unwanted attention, or other undesirable behavior. AFFINITY Models face this challenge by always conducting themselves with integrity and treating others respectfully.
  4. Professionalism: Punctuality and dependability are words we like to use when describing our models. AFFINITY Models are always there when you need them.
  5. Salesmanship: The special style and personalities of promotional men and women are often utilized to promote clothing, perfume or other specialty items. AFFINITY Models and Talent recognize that they represent a business and positively influence customers toward products.
  6. Context-Appropriate Behavior: While we hope to increase the positive influence of your group, association or community service in your area, we do not wish to misrepresent our clients or their services. Therefore, members must absolutely avoid any behavior that indicates proselytizing or discussing their personal beliefs, group membership or any subject unrelated to the promotion while on the job.

Build a stronger foundation in your community

By creating a relationship with AFFINITY, your members can assist you in creating stronger community relationships through increased funding.

  • Create a way for your members to feel good about giving back to the association, community group or congregation without having to dig deeper into their finances.
  • Save money on advertising your fund-raiser
  • Save time and effort.
  • Save money on the entire event. All your members need to do is drive to the event, sign in, work, and sign out. It's that simple.

 

How to participate in the affinity fund-raiser program

In order to qualify for this program, AFFINITY would like to request that you mail or fax a general description of how church, member or community funds are used. We do not need a financial breakdown, only a general idea of how the money is distributed so that AFFINITY can make an informed decision as to which groups it wishes to include in the program.

Please email details of your proposal and group or individual pictures to events@affinitytalent.com or send correspondence to:
AFFINITY
8721 Santa Monica Blvd #27
West Hollywood, CA 90069

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