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Welcome to the AFFINITY Model & Talent NATIONAL PROMOTIONAL DIVISION!

AFFINITY Models provides Nationwide Tradeshow Spokesmodels, Promotional Field Managers & Samplers, Product Demonstrators, Narrators, In-store Samplers and Bi-lingual models.

AFFINITY Promotional Division specializes in:

  • Booth hosting,
  • Guerrilla marketing
  • Coordination and execution of field promotions
  • Credit card acquisitions
  • Sampling at sporting events and festivals
  • On-premise food/beverage
  • On-site internet promotions.
  • College campus sampling
  • In-store sampling
  • Mall Tours
  • Secret or Mystery shopping

Our past clients include:

  • Amazon.com
  • Bacardi
  • BigWords.com
  • Brown-Foreman
  • Brown & Williamson
  • CNET
  • Ernst & Young
  • Foote, Cone & Belding
  • Kellogg’s
  • Korbel
  • Lucasfilms
  • MTV
  • Skyy Vodka

…and many others.

 

What do Promotional Models & Actors Do?

Promotional Models are utilized to represent and promote various products in various live venues. These models may appear at conventions, trade shows, exhibitions, supermarkets, publicity events, festivals, sporting events, nightclubs, etc. There are at least six kinds of promotional modeling assignments:

  1. Hosting or Hostesssing: A model may be hired to attract attention to a booth or exhibit. Tasks may include greeting, directing and assisting customers with information packets. Other duties include registering visitors, entering them in contests, recording addresses for future mailings or taking product orders.
  2. Demonstrating: A model may be required to perform a live demonstration of a product or service.
  3. Narrating: The model may be hired to give an informal talk, speech or technical information explaining a product’s uses and attributes.
  4. Performing: A model may attract attention to an exhibit by singing, dancing, acting out a skit, etc.
  5. Sampling: One of the most common forms of promotion, sampling refers to distributing samples of a product to the general public. Examples include: cologne samples in department stores, demonstrating a new luxury vehicle, signing up customers for a new credit card, giving away trinkets to promote a new website, demonstrating a new high tech camera at a county fair, promoting a new alcohol or tobacco product to nightclub patrons, demonstrating a cleaning product at a supermarket, etc. Evening work is paid at a higher rate. Hand out complimentary gifts: e.g. tee shirts, hats, etc. Depending on job, pay is between $10 to $30 dollars an hour.
  6. Platform Modeling: These models have products services or techniques demonstrated upon them. Examples include: Hairstylists demonstrating a new cut, color or perm on the model.

 

Advantages of Trade Show & Promotional Modeling

If you feel you are assertive, outgoing, and friendly, we want you on the AFFINITY Promotional team. The advantages to this kind of work are:

  • Flexibility–no set hours to get locked into.
  • Great ‘in-between-glamorous-gigs’ job.
  • Meeting lots of new people.
  • Minimum pay 10.00 an hour up to $30.00 per hour.
  • Unique environments-from Stadiums to Convention Centers to Nightclubs, you’ll find yourself in different, exciting situations.
  • Great resume builder for other, more prestigious, talent assignments.

 

Criteria for Promotional Modeling:

For promotional work we require pleasant to highly attractive men and women who are assertive, outgoing and most of all–dependable and punctual.

Personality is crucial to a successful supplemental income as a promotional model. Promotional models must be flexible and ready for anything. Often circumstances change during a promotion. Weather changes, lack of products to promote, crude and unusual customers, being disregarded by passers-by; all of these elements are too challenging for shy or rigid personalities. A prepared promotional model is always more polite than those around them, handling each adversity with a smile.

 

Are Promotions Modeling or Acting?

At times, it’s a little bit of both. A talent may be asked to represent a character as part of a promotion. For example, during a Heineken promotion, an actor and two models represented Austin Powers and the Fembots. In general, promotional modeling is a form of spokesmodeling i.e. representing a company through visual appeal, memorized speech and distribution of marketing materials.

 

On The Promotional Job:

Talent will have several people who are directing their promotional assignment. Talent may only encounter one of them but its important to know who these people are:

  1. The Marketing Director: This individual oversees an entire marketing campaign and may, from time to time, show up at a tradeshow, convention or promotion booth. He or she must be shown a high level of customer service.
  2. The Marketing Officer or Field Manager: This is the Marketing representative who will most likely be supervising the assignment itself and quite often, helping out with the promotion or tradeshow booth. The Field Manager and other models will follow the Marketing officers directives. If any of these directives conflict with AFFINITY policy, we ask talent to talk to the field manager (or if none is present) to call the AFFINITY office as soon as possible.
  3. Affinity Field Manager/Lead Model: Our field managers are models who are especially dependable and who oversee the other models on an assignment. When there is no Marketing Officer, the Field Manager will supervise on-site. In addition to the sign-in sheet used by the Client’s Supervisor, our Field Mgr/Lead Model will have talent sign in and out with him/her. While there is a small special compensation, these lead models will get most job assignments. Talent should turn to their field manager if they have any questions about hours, problems with the assignment or the marketing staff or any other questions. The Field Manager will call the AFFINITY office and relay any questions or concerns. They will also take note of lateness or other performance problems. If talent have a problem with a Field Mgr, they are encouraged to diplomatically address it with the Field Manager. If talent feel it cannot be resolved, they may call the AFFINITY office.

 

Sound interesting?

Promotional modeling is certainly not as glamorous as high fashion or print work. However, promotional jobs are great resume builders and solid money-makers that keep the money flowing between those more glamorous gigs.

Register at the Model & Talent Portfolio page. After you register, be sure to check off the Promotion category on both the Model Network Sign-up page and the Talent Agency Exclusive (or Non-Exclusive) Contract found on the Model Info page. Fax the Talent Agency Contract to 415-449-3638 or 323-843-9696. You may email pictures to accompany application to info@affinitytalent.com.

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